02 · Fundraising & Investor Relations

LP target list & CRM management

Platform + expertfrom $450/moExpert ~25 hrs/mo

Bottom line

Maintain a living LP CRM with stage, owner, and next action so the raise has a pipeline—not a spreadsheet graveyard.

Atlas does the heavy lift; a knowledgeable operator typically spends ~2–6 hours/month.

Invoice / proposal description

  • ·LP CRM with stages, owners, and next actions.
  • ·Weekly pipeline hygiene and stale-deal flags.
  • ·Export for IC / LPAC updates on the raise.

By hand today

Excel CRM that diverges per partner.

On Atlas

Structured CRM fields + expert weekly hygiene.

Deliverables

  • LP pipeline board
  • Weekly stale report
  • Raise forecast

Service levels

  • Pipeline hygiene pass weekly while raise is active.

Exclusions

  • Broker-dealer solicitation
  • Guaranteed LP introductions

Platform surfaces

Import & AnalyzeFund Dashboard

Recurring during raise; expands into IR desk post-close.